The service leverages its vast network of data providers to ensure that your mail reaches the right audience for your product and service. The company goes beyond providing direct mail services to offering strategic partnerships that allow you to continuously iterate and improve your marketing campaigns.įrom its almost two decades of experience, Gunderson Direct provides proven, strategic expertise and creative thought leadership to put together winning programs that get responses. Having sent more than 1.5 billion pieces of mail, Gunderson Direct knows a little something about making mail work for its clients. Here are the top direct mail companies you can use: 1. This is because direct mail allows you to provide hyper-focused content and foster deeper connections compared to using email alone. Incorporating direct mail into your marketing campaigns is a great way to strengthen relationships with your customers and prospects. Which Direct Mail Marketing Companies Can I Use? Direct mail response rates are 5.3% and 2.9% for mail sent to houses and prospect lists respectively while email has a response rate of 0.6% and an average click-through rate of 2% or 3%.įor any serious marketer, these figures show direct mail is still a game-changer, and a flexible addition to their larger marketing strategy.The median return on investment (ROI) for direct mail is 29% compared to 23% and 16% for paid search and online display respectively.The customer response rate increased by 43% in 2016.However, not every marketer’s aware of the resurgence in direct mail ROI.Ĭonsider the following direct mail statistics: Does Direct Mail Marketing Still Work?ĭirect mail is a cost-effective way to get your brand’s message and offer directly in front of your prospects and customers. But first, let’s talk a little more about why you should use them. In this post, we’ll discuss the top direct mail marketing companies to consider. Some services go further to provide design templates and help you create a list of viable mailing addresses. These services print, stamp and deliver your brochures, postcards, or flyers. To succeed in the direct mail marketing space, you’ll need a dedicated direct mail marketing service. While direct mail marketing is a traditional marketing channel, it still delivers huge returns on investments (sometimes better than digital marketing methods).
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The question now-is direct mail marketing really dead?Įmail overload is all too real and high-profile data privacy scandals have driven savvy digital marketers to consider offline marketing tactics. But now that the internet has taken over, we find email and digital marketing have taken their place. Direct mail was once the king of driving leads to businesses.
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